Digital Marketing

What is Digital Marketing?

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. Marketing is a fairly old tool for sales promotion. Marketing has had its share of evolution as times and technology changed. From Newspaper to radios and outdoor marketing, and television.

Types of Digital Marketing

Digital marketing is so vast as a concept because it applies to so many modes at once that some of them, we even fail to notice of some of. Some of the most important and relevant types of digital marketing are as follows:-

Search Engine Optimization(SEO):-SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

Search Engine Marketing(SEM):-is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. SEM is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. This is the most recommended form of digital marketing .

Marketing through the content and influencers:- Content Marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to:

Attract attention and generate leads
Expand their customer base
Generate or increase online sales
Increase brand awareness or credibility

Content marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving search engine rankings and generating audience interest. Businesses use content marketing to nurture leads and enable sales by using site analytics, keyword research and targeted strategy recommendations. When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer's need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc. Most of these formats belong to the digital channel.

E-mail Marketing:- E-mail marketing works better on making customer remain loyal to your brand by not breaking the streak of e-mails that update them about the latest products offers and even customized deal based on the specific individual. Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. An effective email marketing strategy convert prospects into customers

Social Media Marketing:-SMM is most powerful form of the digital media marketing. Social media adds a feature to marketing that was never there before-interaction .Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Social media marketing will make it easy to spread the word about your products and mission. Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Using social media and linking it to your website will increase your traffic tremendously. A strong social media marketing strategy will generate conversation about your brand, products, and partners. In recent times, billion-dollar industries are running on a customer base that is solely from social media marketing. This is the most recommended form of marketing for small businesses also.

There are many other types of social media marketing, all of which suits certain kinds of business. SMS marketing and even on-call marking is widely used by many companies.